Work
Selected engagements where Audit, Brief, Make, and Measure produced measurable movement — not just deliverables.
Every case below followed our pulse rail: Audit to surface gaps, Brief to define success, Make to deploy assets and campaigns, Measure to report honestly. Client names are anonymised where confidentiality applies. Figures are from actual engagements; your results will depend on starting conditions, budget, and market context.
Every engagement traced through Audit, Brief, Make, and Measure.
Audit revealed misaligned landing pages and a paid search account mixing brand and non-brand traffic. After Brief and Make, qualified enquiries rose 64% over two quarters. Measure reporting tied every shift to pipeline, not clicks.
New creative system and audience segmentation reduced cost per purchase by 31% within eight weeks. We tested three creative angles before scaling the winner — no premature budget jumps.
Technical fixes and a 22-page content cluster doubled organic demo requests year-on-year across Singapore, Malaysia, and Australia. Brief defined demo quality, not raw form fills.
Deep dive
A regional fintech client came to us with rising ad spend and flat application completions. Audit showed three issues: conversion tracking fired on page views instead of completed applications, landing page copy promised features the product did not yet ship, and paid social budgets were split evenly across cold and warm audiences with no exclusion logic.
Brief defined application completion as the primary metric, with cost per completed application as the efficiency measure. Make phase rebuilt tracking in GTM, rewrote landing page copy to match product reality, and restructured Meta campaigns into prospecting and retargeting tiers with creative matched to funnel stage.
Measure reporting at week eight showed application completion rate rising from 12% to 19% and cost per completed application falling 27%. The client retained us for ongoing CRO sprints. We document this not as a promise for your business — but as an example of what scoped work can produce when data and creative align.
Measure phase — every recommendation tied to a metric from the Brief.
Case study figures are based on actual client engagements. Results are not typical and depend on starting conditions, budget, and market dynamics. CrimeMark Pte. Ltd. does not promise specific outcomes for future clients.
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