Privacy Policy

Effective date: 24 July 2026 · Last updated: 24 July 2026

1. Introduction

CrimeMark Pte. Ltd. (UEN 202780516K), registered at 475 Choa Chu Kang Avenue 3, #03-11, Sunshine Place, Singapore 680475 ("CrimeMark", "we", "us", or "our"), is committed to protecting the personal data of individuals who visit our website at crimemark.life ("Website") or interact with our services. This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and your rights under the Personal Data Protection Act 2012 of Singapore ("PDPA").

By accessing our Website or submitting information through our contact form, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please do not use our Website or submit personal data to us.

CrimeMark is a marketing agency providing strategy, creative, and performance marketing services. The name is a branding choice — it is not connected to criminal activity, true-crime media, or any illicit purpose. Our registered entity operates legitimately under Singapore law.

2. Data controller

The data controller responsible for your personal data is:

CrimeMark Pte. Ltd.
475 Choa Chu Kang Avenue 3, #03-11, Sunshine Place
Singapore 680475
Email: [email protected]
Phone: +65 6765 2841
Office hours: Mon–Fri 09:30–18:30 SGT

3. Personal data we collect

We collect personal data in the following categories depending on how you interact with us:

3.1 Data you provide directly

When you submit our contact form or communicate with us by email or phone, we may collect:

• Full name
• Email address
• Message content and any information you choose to include
• Consent records (including your PDPA consent checkbox submission — consent is not pre-checked and must be actively given)
• Company name and job title, if provided in your message
• Phone number, if you provide it in your message or call us directly

3.2 Data collected automatically

When you visit our Website, we may automatically collect:

• IP address (which may be anonymised depending on analytics configuration)
• Browser type and version
• Operating system
• Referring URL
• Pages visited and time spent on each page
• Device type and screen resolution
• Cookie identifiers and local storage entries (see our Cookie Policy)

3.3 Data we do not collect

We do not knowingly collect sensitive personal data such as NRIC numbers, financial account details, health records, or biometric data through this Website. We do not collect personal data from individuals under the age of 18. If you believe a minor has submitted data to us, please contact us immediately and we will delete it.

We do not purchase personal data lists for marketing purposes. We do not scrape contact information from third-party sources for unsolicited outreach initiated through this Website.

4. Purposes of collection and use

We collect and use personal data for the following purposes:

• Responding to enquiries: To read, respond to, and follow up on messages submitted through our contact form or sent to [email protected].
• Providing services: If you become a client, to deliver marketing strategy, creative, and performance services, manage your account, and communicate about project work.
• Website analytics: To understand how visitors use our Website, identify popular content, and improve user experience. Analytics data is processed only with your cookie consent where required.
• Legal compliance: To comply with applicable laws, regulations, court orders, or requests from government authorities in Singapore.
• Security: To detect and prevent fraud, spam, and abuse of our Website, including honeypot filtering on contact form submissions.
• Business records: To maintain records of communications and consent for accountability and audit purposes.
• Service improvement: To analyse aggregated, anonymised usage patterns that help us improve Website content and structure without identifying individuals.

We will not use your personal data for purposes other than those described above without obtaining your consent, unless permitted or required by law.

5. Legal basis for processing

Under the PDPA, we rely on the following bases for processing personal data:

• Consent: When you tick the PDPA consent checkbox on our contact form or accept analytics cookies through our cookie banner, you provide consent for the specified purposes.
• Legitimate interests: We process certain data (such as server logs and spam prevention) based on our legitimate interest in operating a secure and functional Website, balanced against your privacy rights.
• Contractual necessity: If you engage our services, processing is necessary to perform our contract with you.
• Legal obligation: Where processing is required to comply with Singapore law, including record-keeping requirements applicable to registered companies.

6. Disclosure of personal data

We do not sell, rent, or trade your personal data to third parties. We may disclose personal data to the following categories of recipients where necessary:

• Service providers: Email hosting providers, web hosting services, and analytics platforms that process data on our behalf under contractual data protection obligations.
• Professional advisers: Lawyers, accountants, or auditors where disclosure is necessary for legal or compliance purposes.
• Government authorities: Where required by law, regulation, or valid legal process in Singapore.
• Business transfers: In the event of a merger, acquisition, or sale of assets, personal data may be transferred to the acquiring entity subject to equivalent privacy protections.

All third-party processors are required to handle personal data in accordance with the PDPA and our instructions. We do not transfer personal data outside Singapore unless adequate protection measures are in place as required by applicable law.

7. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Contact form submissions: Retained for up to 24 months from the date of submission, unless a client relationship is established.
• Client records: Retained for the duration of the engagement plus 7 years thereafter for legal and accounting purposes.
• Analytics data: Retained according to the analytics provider's default retention settings, typically 14 months, and subject to your cookie preferences.
• Cookie consent records: Stored locally in your browser for 6 months, as described in our Cookie Policy.
• Email correspondence: Retained for the period necessary to resolve your enquiry and for up to 24 months thereafter unless a client relationship continues.

When personal data is no longer needed, we securely delete or anonymise it using methods appropriate to the data format and storage location.

8. Your rights under the PDPA

Under the Personal Data Protection Act 2012, you have the following rights regarding your personal data:

• Right of access: You may request a copy of the personal data we hold about you.
• Right of correction: You may request correction of inaccurate or incomplete personal data.
• Right to withdraw consent: Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing before withdrawal.
• Right to data portability: Where applicable, you may request your data in a structured, commonly used format.

To exercise any of these rights, email [email protected] with the subject line "PDPA Request" and include sufficient information to verify your identity. We will respond within 30 days as required by the PDPA. We may charge a reasonable fee for access requests as permitted by law.

9. Data security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• HTTPS encryption for all Website traffic
• Access controls limiting personal data to authorised personnel
• Honeypot spam filtering on contact forms (hidden "website" field)
• Regular review of data handling practices
• Secure email transmission for enquiry responses
• Password-protected systems for client project data where applicable

While we take reasonable steps to protect your data, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but will notify affected individuals and the Personal Data Protection Commission if a data breach occurs, as required by law.

10. Cookies and tracking technologies

Our Website uses cookies and similar technologies. For detailed information about the cookies we use, how to manage preferences, and the 6-month consent storage period, please see our Cookie Policy. Analytics and marketing cookies are only activated with your consent via our cookie banner (Accept, Reject, or Customise).

11. Third-party links and services

Our Website may contain links to third-party websites such as social media platforms, analytics providers, or partner sites. We load fonts from Google Fonts, which may collect usage data according to Google's policies. We are not responsible for the privacy practices of third-party websites or services. We encourage you to read the privacy policies of any third-party site you visit.

12. Marketing communications

If you submit an enquiry, we may follow up by email regarding your request. We do not send unsolicited marketing emails to individuals who have not engaged with us. If you become a client, project-related communications are part of service delivery. You may opt out of non-essential marketing communications at any time by emailing [email protected].

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Website after changes constitutes acceptance of the updated policy.

14. Contact and complaints

If you have questions about this Privacy Policy or wish to make a complaint about our data handling practices, contact us at:

CrimeMark Pte. Ltd.
Email: [email protected]
Address: 475 Choa Chu Kang Avenue 3, #03-11, Sunshine Place, Singapore 680475
Phone: +65 6765 2841

If you are not satisfied with our response, you may lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore at www.pdpc.gov.sg.